We are the
Service Design firm

Service is a journey. It is challenged by the customer experiences, time and purpose through its lifecycle. One would expect any service to be simple, reliable and sometimes invisible, yet, constantly adaptive to serve the purpose of tomorrow.

At Gooliver we design better services for our clients with the aim to significantly improve customer journey experience and client business results.


What we do?

Service Strategy

Market sizing, customer profiling and segmentation, service purpose definition, development of portfolio composition, market entry.

Success Stories

Service Design

Assessment of service drivers, customer behavioral characteristics and incentives, customer journey and value stream mapping, customer centric service design, service canvas, design layouts, service iterative development.

Success Stories

Performance Excellence

Organizational performance improvement: governance, people, processes, technology, infrastructure and finance, digital transformation, implementation assistance.

Success Stories

Delivery Compliance

Risk assessment, development and deployment of internal standards in line and beyond regulatory requirements, service built-in compliance design for financial institutions and other regulated industries.

Success Stories


Sometimes we do engage in other types of projects as well. As long as they are valuable to our clients and their customers, meaningful to society and/or we are excited to discover something new.

Success Stories

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. Explore! Dream! Discover!” – Mark Twain